Keegan, Warren J. <br/><br/>
Global marketing management 

 - 7th ed. 
 - New Delhi  Pearson Education  2003 
 - 617p.  Book  
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>International Marketing  Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE