TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
U1  - 658.848 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - International Marketing
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Advertising
N1  - School of Management Studies
ER  -