Jones, John Philip <br/><br/>
What is in a name?   advertising and the concept of brands 

 - 2nd ed. 
 - New Delhi  Prentice Hall of India  2003 
 - xxiii, 308p. 
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Advertising  Branding  Brands  
<br/><br/><label>Dewey Class. No.: </label>658.827