TY  - BOOK
AU  - Jones, John Philip
TI  -  What is in a name? : advertising and the concept of brands
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Advertising
KW  - Branding
KW  - Brands
N1  - School of Management Studies
ER  -