Jain, Abhinandan K. <br/><br/>
Marketing information products and services  a primer for librarians and information professionals 

 - New Delhi  Tata McGraw-Hill  1999 
 - 462p. 
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Marketing in libraries  Information  Products and services 
<br/><br/><label>Dewey Class. No.: </label>659.190 2