Prahlad, C.K. <br/><br/>
The future of competition  co-creating unique value with customers 

 - Boston  Harvard Business School Press  2004 
 - 256p.  Book  
<br/><br/> School of Management Studies 
<br/><br/><label>Subjects--Index Terms: </label>Customer relations  Consumer Behaviour 
<br/><br/><label>Dewey Class. No.: </label>658.834 3