TY  - BOOK
AU  - Prahlad, C.K.
AU  - Venkat, Ramaswamy
TI  - The future of competition: co-creating unique value with customers
U1  - 658.834 3 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Customer relations
KW  - Consumer Behaviour
N1  - School of Management Studies
ER  -