Baker, Michael J. <br/><br/>
Mac Millan dictionary of marketing and advertising 

 - 3rd ed. 
 - New York  Mac Millan  1998 
 - xix, 293p. 
<br/><br/><label>ISBN: </label>0333715667 
<br/><br/><label>Subjects--Index Terms: </label>Marketing dictionary  Advertising dictionary 
<br/><br/><label>Dewey Class. No.: </label>659.190 003  / BAK