Verma, Harsh V. <br/><br/>
Brand management 

 - 2nd ed. 
 - NewDelhi  Excel books  2006 
 - xv, 477p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Branding 
<br/><br/><label>Dewey Class. No.: </label>658.827  / VER