TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing
SN  - 0030540186
U1  - 658 
PY  - 1992///
CY  - Fortworth
PB  - Harcourt Brace college
KW  - Marketing
N1  - Various pagination
ER  -