TY  - BOOK
AU  - Christtopher, Martin
AU  - Donald, Malcolm M.C.
TI  - Marketing  : an introductory text
SN  - 0333625862
U1  - 658 
PY  - 1995///
CY  - London
PB  - Macmillan press Ltd.
KW  -  Marketing
N1  - X:51 N52;1
ER  -