TY  - BOOK
AU  - Jain, Abhinandan K....[et al.].
ED  - Indian institute of management [1994:Ahmedabad]
TI  - Marketing of the information products and services: proseedings of the IIM?IDRCworkshop held from February 14to17,1994
U1  - 658.810 4 
PY  - 1994///
CY  - Ahmedabad
PB  - IIM
KW  - Marketing
ER  -