TY  - BOOK
AU  - Bobrow, Edwin E 
AU  - Bobrow, Mark David
TI  - Marketing handbook : Marketing pracitces
SN  - 0870945246
U1  - 658.800 3 
PY  - 1985///
CY  - Illinois
PB  - Dow jones-Irwin 
KW  - Marketing
ER  -