Jefkins, Frank <br/><br/>
Advertising 

 - 4th ed. 
 - England  Pearson education  2000 
 - xxi, 394p. 
<br/><br/><label>ISBN: </label>8178080893 
<br/><br/><label>Subjects--Index Terms: </label>Advertising management  Advertising marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF