Cooper, Robert G. <br/><br/>
Product leadership  creating and launching superior new products 

 - Massachussets  Perseus Books  1998 
 - xiii, 314p. 
<br/><br/><label>ISBN: </label>0738200107 
<br/><br/><label>Subjects--Index Terms: </label>Product leadership 
<br/><br/><label>Dewey Class. No.: </label>658.575  / COO