TY  - BOOK
AU  - Rossiter, John R.
AU  - Percy, Larry
TI  - Advertising communications and promotion management
SN  - 007053943X
U1  - 659.1 
PY  - 1997///
CY  - New York
PB  - McGraw Hill
KW  - Advertising
KW  - Sales promotion
N1  - X:513 M74
ER  -