TY  - BOOK
AU  - McCarthy, Daniel J.
AU  - Minichiello, Robert J.
AU  - Curran, Joseph R.
TI  - Business policy and strategy /4e: concepts and readings/4e
T2  -  Management and The Behavioral Sciences
U1  - 658.401 2 
PY  - 1988///
CY  - New Delhi
PB  - All India Traveller
KW  - Business strategy
ER  -