Bose, Biplab S. <br/><br/>
Handbook of marketing management 

 - Mumbai  Himalaya  1998 
 - 1187p.  Book  
<br/><br/> School of Management Studies- Commerce 
<br/><br/><label>ISBN: </label>817494383 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOS