Kapur, S. K. <br/><br/>
Marketing management  theory process and practice- in the indian context 

 - New Delhi  S.K.Publishers  1997 
 - 379p.  Book  
<br/><br/> School of Management Studies- Commerce 
<br/><br/><label>ISBN: </label>8185701091 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAP