TY  - BOOK
AU  - Kapur, S. K.
TI  - Marketing management: theory process and practice- in the indian context
SN  - 8185701091
U1  - 658.8 
PY  - 1997///
CY  - New Delhi
PB  - S.K.Publishers
KW  - Marketing management
N1  - School of Management Studies- Commerce
ER  -