Guiltinan, Joseph P. ...[et al.]. <br/><br/>
Marketing management  strategies and programs 

 - 6th ed. 
 - New York  McGraw Hill  1997 
 - 463p. 
<br/><br/><label>ISBN: </label>007049097X 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI