Kotler, Philip <br/><br/>
Principles of marketing 

 - 7th ed. 
 - New Delhi  Prentice hall  1996 
 - xvii, 712p. 
<br/><br/><label>ISBN: </label>8120310772 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT