Rapp, Stan <br/><br/>
Maxi marketing  the new direction in advertising, promotion amd marketing strategy 

 - New York  Mc Graw Hill  1987 
 - 278p. 
<br/><br/><label>ISBN: </label>0070511918 
<br/><br/><label>Subjects--Index Terms: </label>Marketing   Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP