Rapp, Stan <br/><br/>
The great marketing turn around  the age of the individual and how to profit from it 

 - New Jersey  Prentice Hall  1990 
 - xii, 337p. 
<br/><br/><label>ISBN: </label>0133655601 
<br/><br/><label>Subjects--Index Terms: </label>Marketing   Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP