TY  - BOOK
AU  - Rapp, Stan
TI  - The great marketing turn around: the age of the individual and how to profit from it
SN  - 0133655601
U1  - 658.8 
PY  - 1990///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Advertising
ER  -