TY  - BOOK
AU  - Choudhary, Pran
AU  - Elliott, Ricky
AU  - Toop, Allan
TI  - Successful sales promotion
SN  - 8125007822
U1  - 658.810 1 
PY  - 1982///
CY  - India
PB  - Orient longman
KW  - Sales promotion
ER  -