TY  - BOOK
AU  - Hill, Sam
AU  - Rifkin, Glenn
TI  - Radical marketing: from harvard to harley, lessons from ten that broke the rules and made it big
SN  - 0887309054
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Harper business
KW  - Marketing management
ER  -