Rapp, Stan <br/><br/>
Beyond maximarketing  the new power of casing and daring 

 - New York  McGraw Hill  1994 
 - xxvi, 319p. 
<br/><br/><label>ISBN: </label>0070512420 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAP