Michel, Daniel <br/><br/>
Business to business marketing  strategies and implementation  

 - New York  Palgrave Macmillan  2003 
 - xviii, 469p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0333921941 
<br/><br/><label>Subjects--Index Terms: </label>Industrial marketing Management marketing planning 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIC