TY  - BOOK
AU  - Michel, Daniel
TI  - Business to business marketing: strategies and implementation 
SN  - 0333921941
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Industrial marketing
KW  - Management marketing planning
N1  - Includes bibliographical references and index
ER  -