Ries, A.I. <br/><br/>
Bottom-up marketing 

 - New York  McGraw Hill  1989 
 - xiv, 226p. 
<br/><br/><label>ISBN: </label>0070527334 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE;1