TY  - BOOK
AU  - Rapp, Stan
AU  - Collins, Thomas L.
TI  - Beyond maximarketing: the new power of caring and daring
SN  - 0071136223
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw Hill
KW  - Maxi marketing
ER  -