Kotler, Philip...[et al ]. <br/><br/>
Marketing management 

 - 13th ed. 
 - New Delhi  Prentice hall  2009 
 - xivii, 647p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT