Guiltinan, Joseph P. <br/><br/>
Marketing management  strategies and programs 

 - 4th ed. 
 - New York  Mc Graw hill  1991 
 - xvii, 4498p. 
 - McGraw hill series in marketing .
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUI