TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Paul, Gordon W.
TI  - Marketing management: strategies and programs
T2  - McGraw hill series in marketing
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - Mc Graw hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -