Kumar, S. Ramesh <br/><br/>
Managing Indian brands  marketing concepts and strategies 

 - New Delhi  Vikas  2001 
 - xiv, 487p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8125909370 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.109 54  / KUM