TY  - BOOK
AU  - Stern, Louis W.
AU  - Ansay, E.I,
AU  - I. Adel
TI  - Marketing channels/4e
SN  - 8120308379
U1  - 658.84 
PY  - 1993///
CY  - New Delhi
PB  - Prentice hall of India
KW  - Marketing channels
ER  -