TY  - BOOK
AU  - Moutinho, Luiz
AU  - Evans, Martin
TI  - Applied marketing research
SN  - 0201565048
U1  - 658.83 
PY  - 1992///
CY  - England
PB  - Addison - wesley
KW  - Marketing research
N1  - Includes bibliographical reference and index
ER  -