Rao, Vithala R. <br/><br/>
Analysis for strategic marketing 

 - New York  Addison Wesley  1998 
 - xiii, 541p. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAO