Keegan, Warren J. <br/><br/>
Global marketing management 

 - 7th ed. 
 - New Delhi  Prentice Hall of India  2008 
 - xxv, 617p. 
<br/><br/><label>ISBN: </label>9788120320666 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE