TY  - BOOK
AU  - Gorchels, Linda
TI  - The product managers handbook: the complete product management resource
SN  - 06580011353
U1  - 658.8 
PY  - 2000///
CY  - Illinois
PB  - NTC Business books
KW  - Product management
KW  - New products-marketing
N1  - Includes bibliographical references and index
ER  -