Anderson, Allan H. <br/><br/>
Effective marketing communications 

 - Oxford  Blackwell publishers  1995 
 - 249p. 
<br/><br/><label>ISBN: </label>0631191267 
<br/><br/><label>Subjects--Index Terms: </label>Customer relations 
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND