Anderson, Alan H. <br/><br/>
Result oriented marketing communications 

 - New Delhi  Beacon books  1998 
 - xxix, 249p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>8186104801 
<br/><br/><label>Subjects--Index Terms: </label>Marketing communications 
<br/><br/><label>Dewey Class. No.: </label>658.802  / AND