Palmer, Adrian <br/><br/>
Introduction to marketing  theory and practice 

 - Oxford  University Press  2004 
 - xxiv, 645p. 
<br/><br/><label>ISBN: </label>9780195672622 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL