TY  - BOOK
AU  - Gummesson, Evert
TI  - Total relationship marketing
SN  - 075064463X
U1  - 658.812 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Marketing management
KW  - Distribution- Economics
KW  - Merchandising
KW  - Direct selling
KW  - Farm- produce
KW  - Relationship marketing
N1  - Includes index
ER  -