TY  - BOOK
AU  - Jagpal, Sharan
TI  - Marketing strategy and uncertainty
SN  - 0195125738
U1  - 658.802 
PY  - 1999///
CY  - New York
PB  - University press
KW  - Marketing
KW  - Strategic planning
KW  - Management
KW  - Decision making
N1  - Includes index
ER  -