Kerin, Roger A. <br/><br/>
Strategic marketing problems  casesand comments 

 - 3rd ed. 
 - Boston  Allyin and bacon, INC  1984 
 - ix, 678p. 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management  case studies 
<br/><br/><label>Dewey Class. No.: </label>658.801  / KER