Buell, Victor P. <br/><br/>
Marketing management  a strategic planning approach 

 - New York  Mcgraw-hill  1984 
 - xxi, 352p 
<br/><br/><label>ISBN: </label>0070088659 
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUE