Davar, Rustom S. <br/><br/>
Modern marketing management in the Indian context/6e 

 - 6th ed. 
 - Bombay  Progressive  1977 
 -  xxviii,727p 
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.5  / DAV