TY  - BOOK
AU  - Davar, Rustom S.
AU  - Davar Sohrab R
AU  - Davar, Nusil R
TI  - Modern marketing management in the Indian context/6e
U1  - 658.5 
PY  - 1977///
CY  - Bombay
PB  - Progressive
KW  -  Marketing management
ER  -